On September 5, 2024, Frank Motors officially launched the new Tata Curvv car, starting at ₹9.99 lakh, at a brief event in their Laitkor showroom. The launch was graced by T. K. Sang, Branch Manager of SBI HQ DGAR, and Mrunal Deshmukh, Branch Manager of SBI Madanrting, along with Frank Motors’ owner, Bah Indonlang Passah, customers, and staff.
The Tata Curvv offers three engine options: Hyperion gasoline, 1.2L Revotron petrol, and 1.5L KryoJet diesel, all equipped with an Advanced Dual Clutch Automatic Transmission (DCA) and six color variants.
Since 2022, Frank Motors has sold 1,200 Tata cars, serviced over 5,000, and provided employment to many local Khasi youth. The event also included a cake-cutting ceremony to celebrate the launch.